Register for BloodhoundBlog Unchained
in Phoenix to learn the internet marketing
tips, tricks, tools and techniques to put
your business ahead of the pack in 2009

We're back in Phoenix for the third episode of BloodhoundBlog
Unchained, and we're focused like never before. We're doing
a Guerilla Marketing Boot Camp, 54 hours of hands-on content
spread over 72 hours of clock time. You're going to completely
revise your marketing profile -- in class. It's a Scenius thing.
You'll work hard and play hard. You probably won't sleep much.
But you'll learn from the best. Space is limited. Enroll now.
 
When: April 28th to May 1st, 2009
Where: Radisson Phoenix Airport Hotel North
427 North 44th St, Phoenix, AZ 85008
 
Can't be with us? You can still reap the benefits of
BloodhoundBlog Unchained by purchasing the DVD set from
our May 2008 Unchained conference in Phoenix.
The DVD set, $199

The mapmaker’s dilemma: What the hell are you doing with your time?

That’s a screen shot of the user interface of the beta version of the mapping software I talked about on Friday.

This version:

  • Creates a Google Maps KML file from a list of street addresses
  • Assigns a user-selectable map marker to those addresses
  • Optionally creates a folder on the file server for that address — to serve as an engenu folder
  • Optionally creates folders and folder structures, thus to create an engenu hierarchy
  • Optionally builds links from the map markers to the individual street address folders

This is me writing to the Swallow Hill Gang last night, a very brief outline of features and capabilities:


Any valid addresses, one to a line, will produce a KML file that can be imported into Google Maps.

Like this, which is me and my best beloved:

314 East El Caminito Drive, Phoenix, AZ 85020

You’ll have the map marker you choose. I’ll be adding more.

If you select Folders, a folder will be created for that address:

“314_East_El_Caminito_Drive,_Phoenix,_AZ_85020″

If you select Links, the folder will be linked from the map marker.

If you select Links without Folders, neither one happens, for obvious reasons.

If you precede a line with a tilde — “~” — a folder is created, and subsequent address lines and their respective folders and links are created hierarchically. Like this:

~Top Level Folder

would create a folder at the top level named “Top_Level_Folder”.

This structure:

~Top Level Folder
314 East El Caminito Drive, Phoenix, AZ 85020

would create a link to a folder from the map marker for my house inside of the “Top_Level_Folder” folder, hence:

“Top_Level_Folder/314_East_El_Caminito_Drive,_Phoenix,_AZ_85020″

If you do this:
~Top Level Folder
~Top Level Folder/Second Level Folder
314 East El Caminito Drive, Phoenix, AZ 85020

You would get this:

“Top_Level_Folder/Second_Level_Folder/314_East_El_Caminito_Drive,_Phoenix,_AZ_85020″

You have to build each level of the hierarchy as you go. No harm, no foul if you try to create a folder that already exists.

You can do this:

~Love
~Love/Barefoot Boy With Cheek
314 East El Caminito Drive, Phoenix, AZ 85020
~Love/Barefoot Boy With Cheek/Girl Next Door
322 East El Caminito Drive, Phoenix, AZ 85020
~Love/Barefoot Boy With Cheek/Girl Next Door/And Baby Makes Three
402 East El Caminito Drive, Phoenix, AZ 85020

and you will have created what I hope will be a by-now obvious hierarchy.

If all you want to do is create a folder hierarchy, you don’t have to add any addresses. You’ll make a KML file, anyway, but it won’t do anything.

You don’t have to use the map, in any case, whether or not your hierarchy includes addresses.

You don’t have to create folders. If you were mapping schools or Starbucks locations, you probably wouldn’t.

A Google Maps map can be accretive, which means that you could add one database of addresses after another — schools, hospitals, fire stations, etc., each with its own marker.

Here’s live work from me:

~The Bannister Home Search
~The Bannister Home Search/Day One – Laveen and Ahwatukee
~The Bannister Home Search/Day One – Laveen and Ahwatukee/Laveen
1721 West Magdalena Lane, Phoenix, AZ 85041
9709 South 46th Drive, Laveen, AZ 85339
2205 West Harwell Road, Phoenix, AZ 85041
2514 West Darrow Street, Phoenix, AZ 85041
4521 West Paseo Way, Laveen, AZ 85339
4419 West Lodge Drive, Laveen, AZ 85339
~The Bannister Home Search/Day One – Laveen and Ahwatukee/Ahwatukee
15830 South 33rd Place, Phoenix, AZ 85048
16813 South 28th Place, Phoenix, AZ 85048
16040 South 18th Avenue, Phoenix, AZ 85045
11439 South 45th Court, Phoenix, AZ 85044
~The Bannister Home Search/Day Two – The East Valley
~The Bannister Home Search/Day Two – The East Valley/Gilbert
383 South Ironwood Street, Gilbert, AZ 85296
448 South Bay Shore Boulevard, Gilbert, AZ 85233
989 South Roles Drive, Gilbert, AZ 85296
3577 East Vaughn Ct Gilbert, AZ 85234
920 North Blue Marlin Drive, Gilbert, AZ 85234
431 South Laguna Drive, Gilbert, AZ 85233
745 East Barbarita Avenue, Gilbert, AZ 85234
~The Bannister Home Search/Day Two – The East Valley/Mesa
720 South Glenview Circle, Mesa, AZ 85204
2833 East Downing Circle, Mesa, AZ 85213
1017 East Fairfield Street, Mesa, AZ 85203
7830 East Portobello Avenue, Mesa, AZ 85212
11332 East Fairbrook Street, Mesa, AZ 85207

That site is about half built right now. I’ll be doing the other half today. And I could end up adding more later.

This is all about engenu, of course. You can use this software for lots of purposes, but my ideal deployment is to create the hierarchies and the maps, then dump the photos into the folders, then auto inherit everything into engenu, then go in any do any needed touch-ups. This cuts my engenu time in half for projects like the one shown above.


Let me repeat that: “This cuts my engenu time in half for projects like the one shown above.”

Just using engenu, my time to build that web site — 29 web pages documenting 22 houses and four neighborhoods — would have taken less than an hour. With this new software, my time will be cut to less than half an hour, with a very sexy, rigorously-linked map for every neighborhood.

Permit me to repeat another section from the text above: “A Google Maps map can be accretive, which means that you could add one database of addresses after another — schools, hospitals, fire stations, etc., each with its own marker.”

On Christmas Eve, I pointed out that Realtors have a publishing problem. This software takes away a big piece of that problem: Once I make this available, you will have the ability to pound out as many maps as you need, as quickly as you need them. Zillow or Redfin have resources you don’t have, so they can map the damn Mohave Desert. But you’re selling Agoura Hills, and you can map that patch of turf better than anyone.

All of which leads me to this question: What the hell are you doing with your time?

I’m just one piece of the program at BloodhoundBlog Unchained in Phoenix, but everyone teaching with us will be like me: Very smart people doing insanely original work at the bleeding edge of real estate marketing technology. If you want to go to New York or San Francisco and get drunk, rock on. If you want to go to some punter’s event and get in touch with our world as it existed three years ago, take heart: It might be worthless, but it’s FREE! But if you want to learn how to leverage your limited resources to maximum marketing advantage, we’re the only game in town.

We’re down to the wire, and down to our last few spots. If you want to learn how to leverage your time into vastly greater marketing reach, you know what to do.

CyberProfessionals: $397


Unchained Alumnus: $597


Regular Price: $697


The event runs from April 28th to May 1st, 2009. Many more details can be found at the BloodhoundBlog Unchained in Phoenix weblog.

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BloodhoundBlog Unchained in Phoenix will be a hands-on overhaul of your online and offline marketing – enroll now to be sure you get a seat

We’ve got the dates for BloodhoundBlog Unchained in Phoenix: April 28th to May 1st, 2009.

We’ve got the location: The Radisson Phoenix Airport Hotel North, 427 North 44th St, Phoenix, AZ 85008.

And we’ve got the game plan: A three-day Guerilla Marketing Boot Camp during which you’re going to completely revise your marketing profile — in class. We’re not going to tell you how we work. We’re not going to show you how we work. We’re going to work with you, hands-on, step-by-step as we overhaul your marketing strategy from the ground up.

What are we missing? You. Skip ahead if you’re ready to register for the most intense real estate marketing conference you will ever attend.

Got questions? Here are some BloodhoundBlog posts discussing Unchained in Orlando and anticipating the scenius to come in Phoenix:

Want to know even more? Why not. We’re in the marketing business, after all.

Who should come to BloodhoundBlog Unchained in Phoenix? If it’s part of your job to attract and convert new business, we have what you need. On BloodhoundBlog, we talk a lot about Social Media Marketing, but in our own businesses, we work with Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Direct Marketing and good old-fashioned belly-to-belly sales. We also work directly with internet-based tools from PHP to RSS to CSS — acronym soup.

Why should you come? We’ll be going through every bit of this at BloodhoundBlog Unchained in Phoenix. Not lecturing as you race to keep up in your notes, but actually doing the work, hands-on, on your own marketing materials.

How will you benefit? Not only will you completely overhaul your existing marketing profile, you’ll learn how to keep everything up-to-date going forward. Our belief is that our kind of broad-based marketing, done properly, should put your business beyond competition.

Is BloodhoundBlog Unchained for everybody? Absolutely not. You don’t have to be a total geek to live in our world, but you have to have a geek gene or two. We’re going to cover a lot of highly-detailed ground very quickly. We want for you to have to strain to keep up, and we want for you to spend every spare minute refining your work. If your plan is to come to Phoenix to have a rowdy ol’ good time — do that. Just don’t come to Unchained. But do take note: If you know for sure that we’re teaching what you want to know, don’t dawdle. We have 75 seats available — total. When they’re gone, they’re gone, and it could be a year before we do this again. If you want to join us, enroll now.

What’s next?

Three quick steps. 1. Enroll for the conference. 2. Book your hotel room. 3. Arrange your transportation.

 
Step 1: Enroll for the conference

Fair warning: Unchained in Phoenix won’t be cheap. If you’re looking for the best possible deal, and if you qualify, joining the CyberProfessionals might be your best bet. And if you’ve entrusted us with your money before, either last May in Phoenix or in November in Orlando, we want to express our gratitude with a special Unchained Alumnus price. But whatever you end up paying, we’re going to make it worth your while and then some.

Here’s how the prices break out. Just click on the appropriate button to make your payment:

CyberProfessionals: $397


Unchained Alumnus: $497 (you must act on this offer before 01/01/09)


Early-Bird Price: $597 (you must act on this offer before 01/01/09)


Regular Price: $697 (after 12/31/08)


Here’s the thing: We know money’s not falling from the skies right now. If you need to make payment arrangements, let us know by email, and we’ll work something out.

However: We reserve the right to decline your enrollment. We’ll be talking to you by email or phone to determine where you’re going to fit in our curriculum. If we determine that we’re not a good marriage, we’re going to refund your money and give your seat to someone else.

Likewise, if you cancel before March 28th, 2009, we will refund your money in full. After that, we’re committed — so you’re committed.

 
Step 2: Book your hotel room

Even if you live in Phoenix, you have to stay at our hotel to enroll in BloodhoundBlog Unchained in Phoenix. Why? Because we’re building a scenius while we’re together, and it won’t work if we don’t all work together. You’re coming to Unchained to get away from your daily distractions. You’ll have time to take care of things by phone, but we need your full concentration on the course matter.

Book your room using the code Bloodhound. You’ll pay double for the room if you don’t.

You’ll be staying the nights of April 28th, April 29th and April 30th, 2009. You will be checking out on May 1st, 2009. Your room rate for your three nights should be $109 per night.

Double-occupancy rooms with two queen-sized beds are available, so, if you like, you can arrange for a roommate among other Unchained students. Let us know by email if you need help lining up a roommate.

Here’s who you call to make your reservations:

Radisson Hotel Phoenix Airport North
427 North 44th Street , Phoenix AZ 85008
Reservations: (888) 201-1718

 
Step 3: Arrange your transportation

Phoenix is an easy city to get into and out of. We are a hub city for US Airways, Southwest and Alaska. We are also serviced by dozens of other airlines.

You will be flying into Phoenix Skyharbor Airport. Accept no substitutes.

BloodhoundBlog Unchained in Phoenix will run from 5 pm on Tuesday, April 28th, 2009 until 5 pm on Friday, May 1st, 2009.

You will need to arrive no later than 3 pm MST on Tuesday, April 28th, 2009.

You will need to depart no earlier than 7 pm MST on Friday, May 1st, 2009.

The Radisson Hotel Phoenix Airport North is located less than one mile north of Phoenix Skyharbor Airport. The hotel operates a shuttle bus to and from the airport, so you will not need to rent a car.

That’s the drill for now. We’ll be in touch to talk to you about the curriculum and how to prepare for your classes. In the mean time, you might give a look to BloodhoundBlog’s archives or to Real Estate Weblogging 101. We’ll be covering all that and more in much greater depth, but it never hurts to study.

We look forward to seeing you in Phoenix!

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News on BloodhoundBlog Unchained in Phoenix will be coming soon, but in the mean time, here are some links to the Unchained

We’ve got dates for BloodhoundBlog Unchained in Phoenix — April 28th to May 1st, 2009 — but we don’t have a location yet. In the mean time, here are some BloodhoundBlog posts discussing Unchained in Orlando and anticipating the scenius to come in Phoenix:

Watch this space. We’ll have more details, pricing and a sign-up procedure shortly.

Third time’s the charm. Unchained in Phoenix is going to put the entire real estate world on tilt…

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BloodhoundBlog Unchained has a home in Orlando for a twelve-hour event — and the price for tickets just went up to $199

We have a place to howl in Orlando at last. We wanted something very sexy, very cool, but the constrictions on time and space were killing us. We finally settled on a hotel conference facility to get a room big enough to accommodate all the people who want to join us for BloodhoundBlog Unchained in Orlando. As a bonus, we get to go back to our original plan of a twelve-hour event. This will give us time to explore some mastermind ideas that we would have had to leave out of a shorter presentation.

The flip side of this is this: The Earlybird price is gone. If you go to BloodhoundBlogUnchained.com, the levy for tickets is $199 — full price.

But don’t take out a second mortgage — whatever that is. We’ve made arrangements with some good friends of the kinds of ideas we teach. If you keep your eyes open, you’ll spy opportunities on other web sites to snag Unchained tickets at a discount. If you want to pay us full price, feel free. But you will have plenty of chances to save yourself some money.

For example, lender Kevin Sandridge can get you into Unchained in Orlando for half-price. Be sure to thank him when you meet him in November.

There will be other offers out there — but don’t dilly-dally. We only have a limited number of seats available, and there will be 20,000 Realtors in Orlando for the NAR Convention. When the music stops, they won’t be seats available at any price.

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Unchained in Orlando: Taking the Web 2.0 gospel to the NAR is an appropriate mission for a couple of wannabe Jesuits

This is just in the way of a pre-announcement, copied from BloodhoundBlog:

The other news was Brian Brady’s announcement that we will be doing another Unchained event in Orlando, Florida, at the time of the NAR Convention. We don’t have a date or a location yet, but it will be right around Friday November 7, 2008. We want to be there to catch the Realtors before they rush into the convention center to spend a ton of money on hokey gimmicks that won’t work. This seems like an appropriate mission for a couple of wannabe Jesuits.

Keep your eye on BloodhoundBlog for further details. We should start to firm things up in June.

In the mean time, if you want to buy the DVD set from the inaugural session of BloodhoundBlog Unchained, you can have them for $199 by clicking on the PayPal button shown below:


The DVD set, $199

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Bloodhound Blog UNCHAINED Social Media Marketing Conference brought to you by Zillow.com tickets go to full price tonight

I met the ninety and nine today and I LOVED what I saw. The next generation of social media marketers will learn this game quickly and excel. The next paragraph is for the 50-60 new readers we have on Bloodhound Blog (thanks for coming out today).

When Greg told you it was raining soup today, he meant it. You folks are on the cutting edge of real estate and mortgage marketing. Today, you entered the inside of the tesseract and saw the possibilities of the third dimension. Next weekend, you’ll figure out how you can warp time and supercharge your marketing efforts at the BloodhoundBlog Unchained Social Media Marketing Conference brought to you by Zillow.com. Take advantage of that special offer (URL on the card).

Y’all can stop reading here; the rest is for the folks who have known about UNCHAINED for five months.

The price for UNCHAINED will be $350 after midnight tonight. Act now.

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A Special Sunday Session at BloodhoundBlog Unchained: Russell Shaw UNPLUGGED (And: Why I’m Going to Win My Pricing Battle With Greg)

Call me a shrewd negotiator or color me lucky but I pulled off a coup for the folks coming in for the Sunday session of the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow.com.

I was spending my Saturday evening online and e-mailed Wonderful Russ, asking him to give me some time, on Sunday afternoon. There are two things you need to know about Russell Shaw: (1) his accomplishments dictate that you should schedule appointments for his time (2) his welcoming nature affords you an open door, so that it isn’t always a requirement. You’ll have to travel very far to meet a man more welcoming than Russell.

Russell is a night owl, like I am. I think it’s because he is most creative at night; I know my best creative thinking comes after 10PM. I wasn’t surprised and was certainly delighted when his invitation to talk came immediately.

Call me now- I’ll pick up,” he beckoned.

When Russell Shaw invites you to call, you just do it. Let me give you some background, first:

I lived in Phoenix for 12 years. I’ve been a lender there, since 1995. Anyone familiar with Phoenix knows that Russell is an institution. Everyone within reach of the Phoenix television and radio airwaves knows Russell. I’ve watched Russell lose weight and gain gray hair, over the years, as THE spokesman for Maricopa County real estate. His presence is overwhelming with his plain-spoken “no- hassle listing” offering.

If you’re stuck on Interstate 10, driving into work, you’ll hear this, on the radio. When you return home from work and settle down to enjoy the Diamondbacks game, you’ll see this, on the television. Ubiquity is Russell’s middle name. It is not a mistake that I’ve modeled his offline presence with my own brand of online ubiquity. I’m not brilliant, just smart enough to model successful people.

I’ve hardly started and I could continue for hours. While Russell’s success is chronicled in The Millionaire Real Estate Agent, a true testament to his success comes from a story from last Spring.

Russell hosted a lecture series (for FREE) that Bloodhound Blog, North American Title, and World Wide Credit Corporation sponsored. You can get all of the podcasts of his presentation, here (you have to have a FREE Active Rain membership). I was elected to introduce Russell for session two. Prior to the event, I was at my sister’s home in Phoenix. When I revealed my evening activity, my sister stood up straight (all 5’2″ of her), lowered her voice to imitate Russell’s melodic baritone, and said,

If you don’t like it…FIRE me.

That’s branding, folks.

Sorry for the digression. I felt the background was imperative. The coup I pulled off was merely being in the right place at the right time. It’s no secret that Russell will engage Redfin’s Glenn Kelman in a Presidential-style debate, to close out UNCHAINED. I fully expect that the presence of two leaders, debating the merits of two distinctly different business models, will be interesting enough. Still, Russell had more up his sleeve.

You see, Russell desperately wants to help real estate agents. Desperately may be a strong word, perhaps willingly is more appropriate. He’s reached the pinnacle of his profession and chooses to openly share his success with agents thirsting for that knowledge. He does it at StarPower, CRS Sell-A-Bration, and the National Association of Realtors.

During our midnight call, the topic turned to UNCHAINED. Russell openly asked how he could help…more. I seized the opportunity to have Russell host an “UNPLUGGED” session, for two hours, on Sunday afternoon. Here, you can ask Russell any question you’d like about real estate brokerage and marketing. I predict that the Heard Museum will kick us out and Russell will be answering your questions in the parking lot; he’s just that compelling and enthusiastic.

What’s this mean to you? Russell traditionally nets seven figures annually. You can reserve your spot, with him, for less than $200, now.

Of course, that’s not all you’ll get for your money. We’re going to feed you lunch, on Monday and Tuesday. We’ll have snacks, all three days. We’ll give you free wireless internet during the duration of the seminar. You’ll get DVD recordings of the event so you can review what you’ve learned, all year long. The price includes a workbook, a journal of sorts, for you to chronicle all that you learn.

Get Russell, the food, the wireless internet, the workbook, and the DVDs for $199.

Sunday will be funday but you’ll get some great ideas. Ron Cates of Constant Contact has agreed to host a workshop called, “The Power of E-mail Marketing“. While he offers that seminar free to ConstantContact members, the knowledge you’ll gain about e-mail marketing, done correctly, could be worth thousands of dollars to your bottom line.

Laurie Manny and Teri Lussier will be on stage, discussing how to build a local real estate weblog. Teri was Greg Swann’s apprentice in the Project Blogger contest and hosts The Brick Ranch, in Dayton, OH. Laurie owns the Google search term ““Long Beach Real Estate”. No extra charge for their knowledge; you get it for $200, inclusive.

BawldGuy Jeff Brown will be discussing his comment marketing strategy. That’s a fancy way of saying that Jeff gains valuable referrals, for his investment practice, by actively commenting on real estate weblogs. Of course, there’s more to it than JUST commenting and Jeff will share that with you at UNCHAINED. Jeff’s another seven figure guy so you guess what an extended consultation with him costs.

Ya see where I’m going with this? I haven’t even gotten to Mary McKnight, Professor Greg, or my goofy marketing ideas.

I’ll throw in a zinger — David Gibbons. Is there a better online reputation manager than David Gibbons? What Would David Gibbons Do? is a mantra we use here at BloodhoundBlog when we discuss online reputation management. Forget what you’d PAY someone like David, focus on the thousands of dollars he’ll SAVE you by teaching you what NOT to do.

Barry Cunningham was SPEECHLESS when I told him what we were charging for UNCHAINED. Now, Barry’s not prone to speechlessness so he immediately chastised me for not charging enough. Fortunately, I explained the value proposition of this conference and convinced him and his partner, Barry Johnson, to broadcast live, from UNCHAINED, on Real Estate Radio USA.

The Barrys will be introducing their project, Agent Rockstar, at UNCHAINED. They’re convinced that they can develop their talented producer, Lindsay Richardson, into a budding mega-agent…strictly from the resources available to her from her Rolodex. You’ll have someone to benchmark after you leave the seminar.

Many of you have asked about purchasing the DVD set, after the event. The DVD set and the workbooks go on sale, now, for the price of the event. Buy the DVD set and we’ll throw in the UNCHAINED seminar for free. Why won’t I discount the DVDs? The answer is simple — we’ve discounted the event. The DVD price will go up to the full $350 when the event price rises- and that will be soon.

Reserve the DVDs or seminar admission for the same price, $199, today.

Without the Zillow.com support, we couldn’t offer this “market downturn” special price; it just wouldn’t pencil out. What Zillow offers in financial support, Russell Shaw offers in moral support. Snaring his UNPLUGGED session was really a bonus. I hope you’ll enjoy the seminar, as much as I will, next month.

PS: I know we’re delivering the goods but you don’t. I said this to Vance Shutes, who’s traveling from Michigan, and I’ll say it to you. This isn’t a beauty contest. While there will be networking opportunities and plenty of fun, Greg and I are hell-bent on giving you thousands of dollars of value for your seminar fee.

If you’re not satisfied with your investment, before, during, or after the event (or receipt of the workbook and DVDs) , simply tell us. We’ll refund all of your money, no questions asked.

PPS: I don’t anticipate this discount to last . Sean Purcell and I gave a “warm-up” presentation, to a packed house at San Diego’s Commonwealth Title, yesterday. I spoke to a group in La Quinta, last week. Greg Swann and I will be talking to 3-4 groups, in Phoenix, over the next few weeks. Greg promised a “guerrilla’ discount to those of you who jumped early.

It’s no surprise that I’ve been WANTING to raise the price because the masses don’t recognize the value at this low price. Greg’s your best friend; he wants to keep this ultra-affordable for the folks in the trenches, trying to make it big in this tough market. I will eventually win this battle. Don’t wait for that to happen. Whether you’re planning to come to sunny Phoenix for BloodhoundBlog Unchained or buying the “home study” version in the form of the DVDs and workbook, commit your funds now before the price goes up…

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Did you miss out on the super-low Guerrilla-only price for BloodhoundBlog Unchained? The price is still low, but you need to act fast — Brian Brady wants to raise it again soon

Here’s a valuable question for the Web 2.0 world: Can people really appreciate a bargain? Everybody loves “free” — but do they love it at full value? My thinking is that LinkedIn would be a much more valuable place to network if it charged members $350 a year, but would anyone pay a buck a day for Facebook?

This is a question that has been bugging Brian Brady — gnawing at him as only a good marketing problem can. We priced BloodhoundBlog Unchained at $149 and sold a bunch of tickets. We bumped the price to $199 and sold a bunch more. We’re getting to the point where we’re going to have to make seating distribution choices — and Brian wants to raise the price to our estimated retail — dollarized — value: $350.

We know that amount is low. The next time we do this, the early-bird price will be more than that, and the last-minute price will be more than double that amount. We’re going to give you a year’s worth of ideas to deploy, so, even at $350, we’re still only a buck a day. If you do just one extra deal as a result of something you learn at Unchained, the ROI could be 20-1 or more.

Looked at that way, Brian is right: It’s plausible that, by charging too little, we’re encouraging people to set their expectations too low. I find that amazing, considering how much value we deliver here at BloodhoundBlog every day. But I was stunned to discover that people didn’t know that Unchained will not be the typical buy-me! buy-me! vendor show. I would have thought that my own graduated hostility to vendors would have made that plain.

In the other corner, there is me, slugging it out for the starving grunts in the trenches. No one is really starving — I hope! — but our lean months have become our lean years, and there ain’t too many of us getting fat off the fat of the land just now. I would rather keep the price as low as we can for as long as we can, just to help people get even more bang for the buck.

But — fair warning — the time is nigh. At some point fairly soon, we will be raising the price to $350. If you want to get Unchained for $199 for all three days, or for $149 for the two-day main conference, you need to get going. That extra hundred-and-fifty bucks will buy a lot of Margaritas at the end of the conference sessions.

At some point, I will be the advocate for higher prices — much higher prices. When we know for sure that all the real Guerrillas have bought their tickets, I will want to raise the price on the remaining supply to the Inmanosphere Special Price: Four figures for standing-room-only — with no lunch or cookie breaks.

Details:

But wait: There’s more. If you’re not completely convinced — beyond convinced — that BloodhoundBlog Unchained has delivered on its promises, we’ll refund 100% of your ticket price. You’ll still be out your travel expenses, but Phoenix in May is heaven on earth. You might just decide to move here!

If you’ve been thinking to yourself, “I need to sign up for Unchained when I get the time” — make the time. We’re going to have a ton of hard-headed, practical, money-making content. If you want proof of that, just work your way backwards through BloodhoundBlog and look at the material we’re covering here. But when the price goes up, it will go up by a lot. If you want to latch onto the bargain of the year in useful, on-target, no-sales-pitch Social Media Marketing training for Realtors, lenders and other real estate professionals, get your tickets for BloodhoundBlog Unchained now, before the price goes up.

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The price just went up — but BloodhoundBlog Unchained is still the best investment you can make in your career this year…

Nothing stands still in the world of Web 2.0. The initial Guerrilla-only price of $149 for the full three days of BloodhoundBlog Unchained is no more. A bunch of smart Guerrillas made the commitment while the price was at its lowest. But if you missed that opportunity — jump now. We’re still a smokin’ deal — and the price will only go up from here.

So what’s the damage now?

If you want to come for the full three-day conference, May 18-20, 2008, a ticket will set you back $199. That’s a $350 value, all told.

If you just want to come to the main event, a ticket for the two-day conference, May 19-20, 2008, will run you $149. Full retail value? $300.

You’re still getting a deep discount off the full list price, and you’ll still get a workbook for everything we cover in the main event, free copies of any software we distribute, a set of DVDs of the main event — and more.

The fact of the matter is, we would charge a lot more if we thought we could. This is our first conference, our reputation-maker. The next time we put on a show like this, it will cost a whole lot more.

Web 2.0 is a moving target, so no one is ever up-to-date. But this inaugural BloodhoundBlog Unchained event is your chance to get the most of what we have to offer at the lowest price it will ever be available.

So: Act now and save yourself some money.

No. Act now — and we’ll show you how to make more money.

Push your mouse up and to the right and click on one of those “Pay Now” buttons right now.

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How’s this for a smokin’ deal? Start with BloodhoundBlog Unchained, our Social Media Marketing conference taught by BloodhoundBlog’s best. Now give it a Guerrilla-only special price of $149 for a $350 value. You’ll learn. You’ll grow. And you’ll save — if you act now.

After a hard-won fight to get the venue we wanted — The Heard Museum Event Center in Downtown Phoenix (about which much more later) — we’re finally ready to start selling tickets to BloodhoundBlog Unchained (about which much more here).

For the next three months, this weblog will be the fiery-hot forge of Unchained information. But — for now — the most important business is getting down to business.

The big, ugly question: What’s it all gonna cost?

The main two-day conference, May 19th and 20th, will run $200.

But we’re also doing a one-day pre-conference of tutorial break-outs and sponsored intensives on May 18th for $50.

And because the curriculum we’re covering is so in-depth, we’re offering a full set of DVDs of the main conference for $100.

All-told, you’re looking at $350 for the whole package.

But we said from the very beginning that we wanted to keep costs down. Yes, we’re going to a first-class conference venue. Yes, we’re dealing with the food, the snacks and the Wi-Fi hook-up. You’ll even get a work-book — along with a year’s worth of marketing work to be done. But BloodhoundBlog has always been about the Guerrillas, the grunts on the ground. If you’re willing to act fast, we’re willing to cut you a great deal.

Like this: Click on that “Pay Now” button up on the top right corner of the page and you’ll get the Guerrilla rate — $149 for everything: All three days of the conference plus the DVDs when they’re ready to ship.

Hey, nothing’s for nothing, right? The truth is, we don’t have that many seats to sell. We could probably hold out for the higher price and still sell out. But we want to make sure that the real Guerrillas, the people who have been paying attention all along, reap the benefit of having such eager minds. You’ve already made a big commitment to us. This is our way of paying it back to you.

But: Don’t dawdle. As soon as half the seats are gone, the price will go up.

Click here for information about hotels, the venue, etc. But go buy your tickets right now, before you forget — and before this Guerrilla-only special offer goes away.

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